.jpeg){kind=small}
Market Analysis
.png)
Canva was created with teachers and students in mind and initially launched to the ed-tech market. However, because of its versatility and accessibility, it has grown within other industries, being used in a wide variety of fields and by a spectrum of users, organizations, and institutions.
Canvas Demographic of Users
-
In 2023, the platform is used by 135 million people each month
-
More than 800k of users are playing for the “Canva for Teams” subscription package
-
Canva is being used in over 190 countries around the world, in 97.4% of the nations of the world - making it truly a global platform
-
63% of Canva users are below the age of 34, with the largest demographic of users being between the ages of 25 and 34 (accounting for 34% of all customers) then 18 to 24-year-olds making up 30% of the total users.
-
3% of Canva users are over the age of 65, meaning that 3.3 million users are within the age of retirement.
Canva for Education
Canva for Education is a commitment made by Canva to allow Canva to be free for eligible k-12 teachers and students. Despite being free for many educators, the platform is not free for other educational spaces like public libraries, universities, and non-profits. So, while they offer their services for no cost in many educational contexts, Canva is still purchased and used in many other non-k-12 spaces.
-
Used by 45 million teachers and students worldwide
-
Used in more than 600 thousand schools
-
Used to create over 1.5 billion educational designs
-
Canva provides over 76 thousand education-specific templates
More than a design tool
Canva for Education allows teachers to use Canva in the classroom, as a design tool, but also as a collaborative whiteboard. The whiteboard tool is a recent addition to Canvas features, which was made to address some of the challenges teachers faced when providing distanced e-learning. The tool allows students and teachers to edit within the platform in real-time while still maintaining the "drag and drop" accessibility that Canva prides itself on.
Canva is capitalizing on a deficit in the ed-tech market, a market that lacks products that are easy, interactive, and allow for complex "making" in a completely digital space. Canva is leading the education industry forward by combining its expansive digital resources with collaborative feartures intended for classroom use.
Canva in the Industry Landscape
-
The largest sector using Canva is the higher education sector, which makes up 15% of companies
-
Non-profit organizations account for 6% of companies
-
Marketing and advertising companies make up 5% of companies
-
Canva is used by nearly 85% of Fortune 500 companies, which amounts to 425+ of the United State’s largest companies
-
Some of the fortune 500 companies that use Canva include FedEx, L’Oréal, Salesforce, Coca-Cola, McDonalds, Nike, Zoom, Meta, Sony and Danone
